PRSA Pitch Competition

1. Our Local History is a local, collaborative digital humanities project from Coordinated Care Services Inc (CCSI) focused on how the places of Monroe County, NY have been shaped by histories of institutional racism and collective community resistance. The goal is to create tools and increase learning in the local history of civil rights through inquiry, equity, and civic action. In this case, we had to work on a media plan for their 4th Annual Antiracist Education Conference.

After researching and brainstorming, we came up with 3 strategies that would entice our different audiences. Each type of strategy came with its set of tactics to promote the anitracist and educational conference. These strategies are:

1. Grassroot organizations and local businesses.

2. Accessible marketing through our social media presence. 

3. Engaging college students and educators.

With a budget of $250, we strategized a media plan that outlines places and people to outreach, especially those in certain counties that typically don't attend. These include Wayne County, Orleans County, and Ontario County. Utilizing social media and in-person outreach strategies and tactics, we hope to reach the goal of 600+ attendees to the conference.  ​

After delving deeper into the tactics, we found out that

• the graphics and social media presence could be revamped for more outreach.

• a lot of outreach happens through thier in-person campaigns and presentations.

• educators and those interested in the field are more likely to come.

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Our team won the pitch compeition and some of the concepts in our media plan will be utilized.